Affiliate Marketing: Ortaklık Programı Nasıl Kurulur?

Başarılı bir affiliate marketing programı kurmak, pasif gelir yaratmanın en etkili yollarından biridir. A'dan Z'ye kurulum rehberi.

## Affiliate Marketing Basics

Affiliate marketing, performance-based bir pazarlama modelidir.

### Temel Bileşenler:

- **Merchant/Brand** (Ürün/hizmet sahibi)

- **Affiliate** (Pazarlayıcı ortak)

- **Consumer** (Son müşteri)

- **Affiliate Network** (Aracı platform)

## Commission Structure Design

### Commission Model Types:

- **Pay-per-Sale (PPS)**: Satış başına komisyon

- **Pay-per-Click (PPC)**: Tıklama başına komisyon

- **Pay-per-Lead (PPL)**: Lead başına komisyon

- **Recurring Commission**: Abonelik-based models

### Commission Rate Guidelines:

- Physical products: %1-10

- Digital products: %20-50

- SaaS products: %20-30 recurring

- High-ticket items: %1-5

## Affiliate Recruitment

### Affiliate Türleri:

- **Content Creators**: Bloggers, YouTubers

- **Influencers**: Social media personalities

- **Coupon Sites**: Deal aggregators

- **Email Marketers**: Newsletter publishers

- **PPC Affiliates**: Paid advertising specialists

## Tracking & Attribution

### Tracking Methods:

- Unique affiliate links

- Promo codes

- Pixel tracking

- Cookie-based attribution

### Attribution Windows:

- Click attribution: 30-90 days

- View attribution: 1-7 days

- Last-click vs multi-touch attribution

## Performance Monitoring

### Key Metrics:

- **Conversion Rate**: Sales / Clicks

- **EPC** (Earnings per Click)

- **AOV** (Average Order Value)

- **Lifetime Value** of referred customers

## Affiliate Program Management

### Management Best Practices:

- Regular communication

- Marketing material provision

- Performance incentives

- Training ve support

- Fraud prevention

## Legal Compliance

### Compliance Requirements:

- FTC disclosure guidelines

- GDPR compliance (EU)

- Tax reporting

- Terms & conditions

- Affiliate agreements

Başarılı affiliate program, hem merchant hem affiliateler için win-win situation yaratır.