Local SEO Masterclass: Yerel Aramalarda #1 Olma Stratejisi

Yerel işletmeler için SEO, global SEO'dan farklı stratejiler gerektirir. Bu masterclass'ta yerel aramalarda birinci olmanın sırları.

## Google My Business Optimization

GMB, local SEO'nun kalbidir.

### GMB Optimizasyon Checklist:

- Complete profile information

- High-quality photos (minimum 10 adet)

- Regular posts ve updates

- Customer reviews management

- Q&A section optimization

- Google Posts utilization

## Local Keyword Research

### Local Keyword Patterns:

- "Service + City" (diş doktoru istanbul)

- "Service + Neighborhood" (kuaför beşiktaş)

- "Service + near me" (restoran yakınımda)

### Keyword Research Tools:

- Google Keyword Planner

- Ahrefs Local SEO tool

- SEMrush Local keyword tracker

- Ubersuggest

## Citation Building

Citation = İşletmenizin NAP (Name, Address, Phone) bilgilerinin internette yer alması.

### Citation Sources:

- Google My Business

- Bing Places

- Apple Maps

- Yellow Pages

- Industry-specific directories

- Local chambers of commerce

## Customer Review Management

### Review Generation Strategies:

- Post-purchase email sequences

- SMS review requests

- QR codes on receipts

- Staff training for review requests

### Review Response Best Practices:

- Respond to all reviews (positive and negative)

- Use templates but personalize

- Address specific concerns

- Include keywords naturally

## Voice Search Optimization

Voice search queries'ler farklı patterns gösterir.

### Voice Search Optimization Tips:

- Conversational keywords use edin

- FAQ pages oluşturun

- Featured snippets'lara optimize edin

- Page speed'i artırın

## Local Schema Markup

### Local Business Schema Elements:

- Business name

- Address

- Phone number

- Opening hours

- Review ratings

- Business type

Yerel SEO'da başarı, consistency ve patience gerektirir. Bu stratejileri sistematik olarak uygulayarak local market'te dominance sağlayabilirsiniz.